Primitive Apparel Summer 2013 Lookbook

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Another brand to be on the lookout for this summer is Primitive Apparel. Though, it does follow the common moniker of urban streetwear design, there are a few pieces that stand out in the collection. Primitive was established in 2008 in Los Angeles. Branding itself as a “lifestyle apparel brand”, Primitive has grown to quickly gain the likes of the masses. With the brand new summer 2013 collection, the brand has delivered “lifestyle apparel” with their twist. Here are a few pieces that should grab your attention.

Primitive is no different from other modern lifestyle brands in delivering various tees, tanks, hats, and accessories. Some might think that the threads are just re-hashed designs with a different brand name. However, Primitive does an exceptional job with adding their flair to the mix. Some of the tees and tanks display a minimalist style. The ones to note are the patterned ‘Smokers Only’ tees and tanks.

The ‘Smokers Only’ tees and tanks feature three colorways of an allover print design. The design consists of stoner paraphernalia such as joints, bongs, cannabis leaves, various pipes, and weed nugs. The colorways are Navy Multi, Black/Grey, and Military Green. All of the tees have ringer collars. The tanks feature a pocket on the right chest.

The summer 2013 lookbook was shot in the midst of nature. Primitive did an awesome job with the setting because it complements the apparel fairly well. These looks can easily be picked up online at Primitive’s online shop here.

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Pictures courtesy of: Primitive

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